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Color Me Living Coral 2019 代表色 活珊瑚橘展活力

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2019/06/04 第417期 訂閱/退訂看歷史報份直接訂閱

   
 

Color Me Living Coral  2019 代表色 活珊瑚橘展活力

by Lauren McCarthy

    

  This is the year of “Living Coral.” No, there’s not a resurgence of life in the Great Barrier Reef. Living Coral is the color for 2019, at least according to Pantone
  Initially a printing company, Pantone standardized color in the 1960s so that companies and designers could ensure the shading on their products would be exact. For instance, instead of just telling the manufacturer to print a green cup holder, Starbucks can specify that the exact kind of green it wants is Pantone 3425 C. The company is even able to determine how colors will be affected when they are printed on different materials, such as paper and cotton fabric.
  Since 2000, the Pantone Color Institute has annually selected a singular hue meant to encapsulate the year. In 2016, however, two colors were chosen as the representative shades of the year. Pantone makes it clear that their color selection isn’t a prediction of what will be popular in the coming year. Rather, it serves as a zeitgeist, or a reflection of the times. The selection committee factors in what is trending in fashion and the arts, the mood of the moment, and what is happening in areas such as sports and technology.
  The choice of this year’s “animating and life-affirming coral hue with a golden undertone” was heavily influenced by nature, according to Leatrice Eiseman, the executive director of the Color Institute. Not only is there worldwide concern for the environment, but people are also striving to bring natural elements into their technology-driven lives. Eiseman also noted that people are craving “human interaction and social connection” after several turbulent years. Perhaps a splash of Living Coral in our lives will offer us that nurturing feeling we desire.
————————————————-

1. According to the passage, what did Pantone do in the 1960s?
(A) Made a move from selling paint to specializing in printing.
(B) Created a regulated range of color shading.
(C) Announced the Pantone Color Institute’s first Color of the Year.
(D) Began manufacturing colored cup holders for coffee companies.
————————————————-

2. What is NOT mentioned as a factor in deciding on Color of the Year?
(A) The way colors are displayed on different fabrics.
(B) Current events in areas such as athletics and technology.
(C) The direction that clothing designers are going in at the moment.
(D) The general feeling of the global population.
————————————————-

3. What is a reason mentioned in the passage for why Living Coral was chosen for this year?
(A) The selection committee liked this color more than an orange color.
(B) The golden tones signify how much people love glittery objects right now.
(C) There is a global interest in the fate of the natural world.
(D) People are more interested in artificial intelligence than ever.
————————————————-

4. What does the author suggest in the last sentence of the passage?
(A) More people should go swimming around the Great Barrier Reef while they can.
(B) Pantone’s selected color won’t do anything to change what’s happening in the world.
(C) Adding a bit of the coral color to our everyday life will feed our need for natural elements.
(D) People should display Living Coral to ensure they get what they have always desired.

↑圖片來源:enchanted_fairy / Shutterstock.com

 

1. initially adv. 最初,開頭
‧ The movie was initially scheduled for release in April, but it was held back until July.
這部電影最初預計在四月上映,但後來延到七月。

2. ensure vt. 確保;保證
‧ Unfortunately, the company couldn’t ensure that the package would be delivered by Friday.
不幸的是,該公司無法保證這個包裹能在週五前送達。

3. specify vt. 具體指出
‧ If you specify which perfume you want, I’ll get it at the duty-free store for you.
假如你明確指出你要的是哪種香水,我可以在免稅商店幫你買。

4. institute n. 機構
‧ This institute provides free job training programs for adults.
該機構提供免費的成人職訓課程。

5. representative a. 代表的
be representative of…  代表……
‧ Their divorce is representative of a growing trend in society.
他們的離婚代表了一種漸長的社會趨勢。

6. prediction n. 預測
‧ It’s still very difficult for scientists to make accurate predictions about earthquakes.
科學家要對地震做出準確的預測仍然很困難。

7. affirm vt. 肯定,承認(本文為現在分詞作形容詞用)
‧ The general affirmed the rumors about the fighting that broke out at the border.
這名將領承認了有關在邊境爆發戰爭的傳聞。

8. concern n. 關切,關心
‧ The father didn’t show much concern regarding his son’s violent behavior.
那個爸爸對兒子的暴力行為不怎麼關心。

9. crave vt. 渴望獲得
‧ Smokers often crave cigarettes after meals.
癮君子通常在飯後都會渴望來根菸。

10. turbulent a. 動盪的;混亂的
‧ These paintings depict the turbulent times the artist was facing.
這些畫作描繪出該畫家所面臨的動盪時代。

11. nurture vt. 培育,養育(本文為現在分詞作形容詞用)
‧ Children nurtured in an overprotective environment are often immature.
在過分保護的環境下養育出來的孩子通常都不夠成熟。

12. signify vt. 意味,表示
‧ The wedding rings signified the couple’s love for each other.
結婚戒指代表著這對伴侶對彼此的愛。

 

coral n. 珊瑚
resurgence n. 復甦
reef n. 礁
shading n. 濃淡陰影的描繪
 shade n.(顏色的)濃淡∕深淺
a cup holder  杯套;杯架
fabric n. 布料,面料
singular a. 單一的;非凡的
hue n. 顏色,色彩;色調
encapsulate vt. 概括
zeitgeist n. 時代精神∕思潮
animate vt. 賦予生命(本文為現在分詞作形容詞用)
undertone n. 底色
executive a. 執行的
athletics n. 體育運動(恆用複數)
glittery a. 華麗的;閃閃發亮的
artificial intelligence  人工智慧(可簡寫為 AI)

1. serve as…  充當……
= act as…
‧ An umbrella can serve as a cane when you go hiking in the mountains.
當你到山上健行時,雨傘可以充當柺杖用。

2. factor in… / factor… in  把……作為因素計入
factor vt. 把……作為因素計入 & n. 因素
‧ You should factor in shopping expenses when figuring out the total cost of the trip.
計算旅程的總費用時,應該把購物的費用算進去。

3. strive to V  努力(做)……
‧ Mark has been striving to raise his grades this past year.
馬克過去一年來一直努力提升他的成績。

4. a splash of…  一點點……
splash n. 少量(液體)
‧ Please give me a cup of coffee with a splash of brandy.
請給我一杯加了點白蘭地的咖啡。

5. specialize in…  專門從事∕專精於……
‧ That musician specializes in playing the violin.
那位音樂家專精於演奏小提琴。

standardize vt. 使標準化
‧ The schools will standardize their exams this year.
各學校將從今年開始將考試標準化。
————————————————————————-
字尾 -ize 表「使……化;使成……狀態」,常見單字介紹如下:
a. popularize vt. 使普及
‧ The pop star popularized fingernails covered with decorations and jewels.
那位流行歌手使綴有裝飾品與珠寶的指甲蔚為流行。
b. legalize vt. 使合法化
‧ Euthanasia was legalized in the Netherlands in 2002.
安樂死於 2002 年在荷蘭合法化。
c. familiarize vt. 使熟悉
‧ I need to familiarize myself with the production procedures first.
我需要先讓自己熟悉生產作業的程序。
d. modernize vt. 使現代化
‧ We modernized our internet connection from ADSL to wireless.
我們把網路現代化,從 ADSL 換為無線網路。
e. globalize vt. 使全球化
‧ It seems that markets are being increasingly globalized.
市場似乎越來越全球化了。
f. localize vt. 使在地化,使地方化
‧ The international media company has begun to localize news content to increase sales in certain markets.
該國際媒體公司已開始將新聞內容在地化以增加特定市場的銷量。
g. digitize vt. 使??數位化
‧ These songs have been digitized and can be downloaded from the internet.
這些歌曲都已經數位化,可以從網路下載。

Not only is there worldwide concern for the environment, but people are also striving to bring natural elements into their technology-driven lives.
介紹對等連接詞片語 not only… but also… 及 not… but… 的重要用法
※ not only… but (also)…  不僅……而且……
= not merely… but (also)…
= not only / merely… but… as well
“not only… but also…” 係由基本的對等連接詞 but 變化而來,可用以連接對等的單字、片語和子句。
a. 連接單字:
‧ It is not only rude but also unwise to meddle in people’s personal affairs.
干涉別人的私事不僅無禮更是不智。
b. 連接片語:
‧ My secretary knows not only what to say but also how to say it.
我的祕書不但知道該說什麼也知道要怎麼說。
c. 連接子句:
‧ Jane succeeded not only because she was intelligent but (also) because she worked hard.
小珍成功不僅是因為她聰明,更是因為她努力。
※ “not only… but (also)…” 連接對等的主詞時,其後動詞要隨最近的主詞(即 but also 之後的主詞)做變化。
Not only they but (also) Ken has failed the exam.
不只他們,連阿肯考試都不及格。
※ “not only… but (also)…” 連接對等的主要子句且 not only 置於句首時,not only 視為否定副詞,因此其後的第一個主要子句要倒裝。but also 僅為連接詞,故其後的第二個主要子句不須倒裝,但 also 一定要省略或移至句中。亦可將 also 省略後在句尾處加 as well。
Not only did I get on the wrong bus, but I lost my wallet (as well).
我不只上錯公車還丟了錢包。
※ not… but…  並非……而是……
“not… but…” 亦由基本的對等連接詞 but 變化而來,亦可用以連接對等的單字、片語和子句,連接對等的主詞時,其後動詞亦要隨最近的主詞(即 but 之後的主詞)做變化。
‧ John is not clever but stupid.
約翰不是聰明而是愚蠢。
Not I but Kathy is interested in singing.
對唱歌有興趣的不是我而是凱西。

 

2019 代表色 活珊瑚橘展活力
  

  今年是活珊瑚年。不,不是大堡礁的珊瑚群復甦。「活珊瑚橘」是 2019 年的年度色,至少根據彩通所述是這樣。
  彩通一開始是印刷公司,他們於 1960 年代將色彩標準化,如此公司和設計師便能確保他們產品上的色彩明暗是精準的。舉例來說,星巴克不僅僅是跟製造商說要印製綠色的杯套,而是具體指明他們要的那種綠色是彩通色號 3425 C。該公司甚至還能確定印在不同材質(如紙和棉布)上的顏色會如何變化。
  自 2000 年以來,彩通色彩研究所每年都會挑選一個特別的顏色來概括那一年。不過在 2016 年,年度代表色有兩個色彩雀屏中選(編按:當年挑選的兩個顏色為玫瑰石英粉和寧靜粉藍,象徵平靜與包容)。彩通很明確地表示,他們挑選的顏色並不是預測來年什麼顏色會受歡迎。反之,該顏色是作為時代精神,或是時代的反映。挑選委員會將時尚與藝術界正流行的事物、當下的氛圍,以及像是體育界和科技界等領域正在發生的事列入考量。
  根據彩通色彩研究所的執行總監利埃特里斯.艾斯曼所言,今年所選的「這個活潑積極、肯定生命且帶著黃金底色的珊瑚色調」深受自然影響。如今不僅世界各地都關注著環境,人們也致力將自然元素融入以科技為導向的生活。艾斯曼也提到,經過數年動盪的歲月後,人們渴望「人際互動與社交關係」。或許我們生活中一抹活珊瑚橘可以提供我們所渴望的那種滋養的感覺。
————————————————-

1. 根據本文,彩通於 1960 年代時做了什麼?
(A) 採取了從販售油漆轉為專門印刷的行動。
(B) 創造了一套標準化的色調系列。
(C) 宣布彩通色彩研究所的首個年度代表色。
(D) 開始為咖啡公司生產有顏色的杯套。
————————————————-

2. 在決定年度代表色時,本文未提及什麼因素?
(A) 顏色在不同布料上呈現的方式。
(B) 在像是運動及科技等領域中當前的活動。
(C) 當時服裝設計師的發展方向。
(D) 全球人的整體感受。
————————————————-

3. 本文提及活珊瑚橘被選為今年代表色的原因為何?
(A) 比起橘色,挑選委員會更喜歡這個顏色。
(B) 金色的色調顯示出人們如今有多喜歡華麗的物品。
(C) 全球對自然界的命運感興趣。
(D) 人們對人工智慧比以往更有興趣。
————————————————-

4. 作者在本文最後一句話暗示了什麼?
(A) 更多人應該在可以的時候到大堡礁周圍游泳。
(B) 彩通挑選的顏色不會改變世界上正在發生的事。
(C) 加一點活珊瑚橘到我們的日常生活中會滿足我們對於自然元素的需求。
(D) 人們應該展示出活珊瑚橘以確保自己得到一直渴望的東西。
答案:
1. B 2. A 3. C 4. C

 
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