Netflixonomics: Turning the Film and Television Business on Its Head
The emergence of Netflix has forever changed the way viewers consume film and television, freeing them from programming schedules and staggered studio releases. It has also set in motion a race to capture the audiences that are moving en masse to web-based media. Traditional networks and studios that have jumped on the bandwagon have thus far followed Netflix’s model by growing their content offerings while finding ways to target increasingly specific audiences. However, as Netflix continues to widen its lead, it is not yet clear whether competitors will be able to rise to the occasion.