簡介：◎ trend toward 是什麼意思？ ◎ 財經小詞典：liquid capital ◎ 麥當勞財經詞彙小百科
Paradoxically, McDonald’s greatest asset seems to long have been its largest hurdle: its brand. Recognized the world over, the Golden Arches have become as much synonymous with profitability as with poor employment opportunities, globalization and insalubrious menu items. Thus, as global consumers’ dietary preferences trend toward variety and nutrition, McDonald’s has evolved to combat its recent streak of lukewarm sales. With the ascension of Steve Easterbrook to corporate CEO in 2015 came a wave of overhauls. To shake the company’s connotation of unhealthiness, Easterbrook upped the quality of the franchise’s fare, switching out margarine for butter, removing high-fructose corn syrup from its buns and vowing to reduce antibiotics and artificial preservatives in its poultry. The last of these decisions reportedly pushed the company’s domestic 2016 Q4 sales up nearly 10 percent. Unlike Ed Rensi, a predecessor who wished to outsource the restaurant’s labor force to machines, the company’s current CEO asserts that the human element is crucial to the restaurant business. McDonald’s even reported improvement in both employee and customer satisfaction after Easterbrook raised staff pay and increased employee training. This is not to say that Easterbrook has eschewed technological innovation altogether. As of Q4 2016, McDonald’s modified approximately 2,600 international restaurants to incorporate its Just for You platform. Gone is Ray Kroc’s minimalist, neon-plastic vision meant to deter loitering. Remodeled restaurants now contain digital ordering kiosks which allow for menu customization, mobile pay options and table service in more inviting dining areas.
The funds that we have secured will go a long way toward helping build the school for the orphans. 我們募得的基金對幫助創建孤兒學校大有幫助。
I’m just a little tired, and I’ve got a mountain of paperwork to get through today. 我只是有點累了，加上我今天有成堆的書面工作要完成。
There are still a few things that need to be ironed out. 還有一些事項要解決。
JetSet Technology Products has informed us that you manufacture premium smartphone and tablet cases and covers. 傑賽特科技產品公司告訴我們貴公司製造優質的智慧型手機與平板電腦的保護殼和保護套。
We are UltraTech, a wholesaler of high-end electronic goods and accessories, and we believe there is a large, untapped market in North America for your products. 我們奧特拉科技公司是高檔電子產品與配件的批發商，我們相信貴公司的產品在北美有大型且未開發的市場。